Fast's "four-wheel" drive accelerates internationalization


The domestic heavy truck transmission leading enterprise Shaanxi Fast Group Co., Ltd., while consolidating and expanding its industry-leading development advantages, actively adopted benchmarking international standards, optimized export structure, accelerated strategic cooperation, and innovative development concepts, and accelerated measures to accelerate internationalization of enterprises. The development process has enabled enterprises to win more and more broad space for development in participating in international market competition. At present, the amount of foreign exchange earned by the company has jumped from US$5 million at the beginning of the century to more than US$40 million in the first year of the Twelfth Five-Year Plan. The idea of ​​international development opened up a new chapter for Fast to create an international brand.

Marking International Standards

The remarkable performance of the production and sales of over 10 billion yuan has been smoothly achieved after the start of the 12th Five-Year Plan. At the beginning of the new year, Fast again blew the new clarion call of internationalization, and once again opened the curtain of “Product Quality Year”. The move aims to fully benchmark international standards, enhance the overall strength of enterprises, and strive to narrow the gap between competition with multinational companies worldwide.

Fifteen years ago, Fast implemented a similar product development quality year. In response, Li Dakai, chairman of the Fast Group, explained that the actual situation has been very different from before and after. In the past 15 years, both the internal and external environment of the company, the organizational structure of personnel, the ability to innovate products, the competitiveness of science and technology, and the level of equipment manufacturing And the management and management modes have undergone enormous changes. The standards and requirements for product quality are no longer comparable. Therefore, they must be high on their own standards and high requirements and must be fully aligned with international standards.

In order to truly achieve the development goal of competing with multinational companies on the same platform, Fast decided to continue the "Year of Product Quality" in the next three years. Through three years of unremitting efforts and self-surpass development, the company's product quality and performance can be improved. We can test international standards and realize a rapid leap from quantitative change to qualitative change, and build a brand new Fast to the world.

Optimize the export structure

In order to integrate into the global market as quickly as possible, in recent years, Fast has continuously increased its efforts in the transformation of methods and structural adjustments, focused on the optimization of export products, and focused on cultivating and developing high-tech and high-value-added products. Some of the independent innovation products are on key technologies and core technologies. Has reached the international advanced level and has more than 50 patents. It has applied for 3 PCT patents in the United States, the European Union and other countries and regions. One of these patents has obtained invention patent rights in the EU, which not only breaks down the intellectual property barriers established by multinational companies, In addition, it has formed a scale development advantage, achieved a strategic shift from the export of traditional gear products to the export of heavy-duty vehicle transmission assembly products, created a precedent for the export of domestic heavy-duty transmission assemblies, and fully established itself in the international market competition. The “Faster” brand image has enabled export products to form a batch and scale development model. The export market has also expanded from single to multiple and multilateral. The competitiveness of enterprises in participating in the international market has been greatly enhanced.

At present, the only domestic company in the gear industry that has “National Enterprise Technology Center” qualification is the Fast Automotive Drive Engineering Research Institute and Academician Workstation. The Institute has been equipped with international advanced design analysis software and experimental equipment for the company to cultivate. Its own core technology, leading technology and unique technology provide more reliable protection.

Strengthen international cooperation

On the basis of optimizing the structure of export products and successfully implementing strategic shifts, Fast will give full play to its comprehensive competitive advantages in manufacturing, cost control, customer development, market branding and sales services, and further accelerate the deployment of international markets and strengthen international cooperation. Overseas market expansion has made great strides in technical cooperation in the areas of heavy-duty mechanical automatic transmission (AMT) and heavy-duty hydraulic automatic transmission (AT). Among them, a number of new AMT automatic transmissions developed and researched and developed have successfully passed high-temperature, high-altitude, and other routine conditions of road conditions test, and the formation of mass production. The Xi'an Shuangte Intelligent Transmission Co., Ltd., a joint venture with the US Caterpillar Group, has now started construction in Xi'an High-tech Zone. This move marks a substantive step in Fast's acceleration of the global strategy.

It is understood that after the project reaches its capacity, it can form an annual production capacity of 120,000 heavy-duty AT transmissions and 1.5 million engineering machinery parts. It took less than five months for the joint venture company to start contracting and start the project. This is not only because the two sides have a long-term basis for good cooperation, but also benefits from Fast's extensive reputation in the international market.

Innovative development concept

Compared with world-class companies, Fast realizes that the gap is not at the fund, equipment and technology level, but lacks an international way of thinking and behavior. It is due to differences in cultural concepts. Chinese companies are “almost” and multinational companies. It is "excellence."

For this reason, Fast adheres to the concept of innovation and development, and regards the work spirit of “getting a little more seriously” as the ideological guarantee that surpasses the world’s advanced level. Li Dakai, chairman of the company, repeatedly stressed that we are worse than our foreign products. It is in line with this work philosophy that Fast employees have established the “respect a little bit” as the corporate culture's behavioral philosophy and become a magic weapon for companies to pursue excellence.

The employees of the heat treatment shop at Fast have still talked about the following: One team leader of the heat treatment team has been careful and careful to find and circumvent an upcoming equipment and product quality accident in routine inspections. , put an end to the possible major economic losses. At work, the "re-conscientiousness" of work style created by the high degree of responsibility for work has become a work habit and a work spirit of Fast employees.

We are committed to building the development goals of the automobile powers and unswervingly promote the development strategy of internationalization so that Fast will continue to move steadily and more widely in the path of rapid scientific development.

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