Today is the 81st anniversary of the September 18th Incident. As the Diaoyu Islands incident continues to heat up, some media and TV stations across the country have spontaneously stopped broadcasting Japanese brand advertisements. At the same time, several major domestic portal websites have recently reduced or even suspended the advertising business of Japanese car companies. There are even rumors that some Japanese car companies are considering a temporary suspension of production, but Dongfeng Nissan and Guangqi Honda have denied it.
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It is understood that as early as the evening of September 13, Guizhou Satellite TV announced that it would stop broadcasting all Japanese corporate advertisements. On September 16, CCTV-1, 4, news and other three channels also began to stop advertising Japanese companies, and this round The stop-and-pop tide reached a climax on September 18, and many local media in the country also joined the army that stopped advertising Japanese companies.
According to NetEase Auto, all TV media such as Oriental TV and Shanghai TV of Shanghai Oriental Media Group Co., Ltd. (SMG) stopped broadcasting TV commercials. As a Japanese aggression, Nanjing also chose to stop broadcasting Japanese corporate advertisements for the first time. TV programs and other methods are used as a way to commemorate 9.18.
In addition to the electronic digital products industry, the Japanese products have the largest market share in the automotive industry. Japanese mid-to-high-end cars are in a leading position in China all the year round. In the South China market, which is closer to the Japanese base camp, the market share is even more than half. .
As the slogan of Baoyu became louder and louder, and the civil boycotted the further promotion of Japanese goods, the sales of Japanese cars in China began to encounter obstacles.
According to the latest data released by the China Association of Automobile Manufacturers, compared with the same period of last year, Japanese brand passenger cars fell 2% in August, while German, American, Korean and French systems increased by 26.5%, 19.9%, and 13.0%, respectively. 4.21%. Among them, Toyota China fell by 5% in August after a 5% year-on-year decline in July; Guangqi Honda decreased by 20.5% year-on-year, in stark contrast to the increase of 890% in May and June.
As the world's largest auto market, sales in China have declined, which has also attracted the attention of Japanese automakers. According to Japanese media reports, in order to ease Sino-Japanese economic relations, the visiting delegation headed by Toyota Motor Corporation Chairman Zhang Fujifu will arrive on September 22.
In addition to the commercial stoppage and sales decline, it was rumored that some Japanese automakers’ joint ventures in China will stop production “sheltering†around September 18. Netease Automobile immediately verified that the relevant person in charge of Dongfeng Nissan Marketing Department said that Dongfeng Nissan did not have any plans to suspend production; Guangqi Honda also bluntly said that it has not yet considered discontinuing production. "Although the sales volume has declined in the short term, the overall demand still exists. As long as there is no market shrinking, Guangben will not consider suspending production."
However, this does not mean that the normal operation of Japanese car companies has not been affected. Taking Guangben as an example, after the self-protection fishing incident, Guangben directly canceled the green public welfare activities for planting trees in Mongolia in October, and also cancelled the exhibitions and promotions of the remaining local auto shows this year to prevent the event from being over-excited. "Anti-Japanese" behavior.
Previously, at the Shandong Auto Show held on August 22-26, Japanese cars were untouched and even difficult to trace. In recent days, some Japanese-style car accidents have occurred. The Guangben Public Relations Department said that they have not received any notice that their 4S has been burned, but they hope that the fire will not continue to spread. The head of Nissan China also revealed to NetEase that they are currently counting the damage.