As the only auto parts enterprise group that has the three major industries of heavy truck powertrain (engine, gearbox, axle), commercial vehicles, and auto parts in China, the rapid development of Weichai is only a short period of more than ten years. What makes a once diesel engine manufacturing company on the verge of bankruptcy break the state-owned enterprises in such a short period of time and develop rapidly? How does the company develop into a leading powertrain company? What is the company's future strategy? With these questions in mind, the reporter spoke to Mr. Dai Lixin, secretary of the board of directors of Weichai Power Co., Ltd. The Trinity System Reform Opens Weichai's Growth Road Weichai Power was established in 2002. It was listed in Hong Kong in 2004 and listed in Shenzhen in 2007. Its revenue in 2011 was 60 billion, total assets were 61.5 billion, and there were 40,000 people. It is the largest and most powerful equipment manufacturing enterprise in China. Wei Chai built a factory in Weihai in 1946 and was attached to the Weihai City Armed Forces Department to repair firearms. Later, it was relocated to Weifang in 1953 and changed its name to Weifang Diesel Engine Factory. In 1955, it successfully developed the 6160 medium-speed diesel engine, which is now a product of Weichai Heavy Machinery. Steyr engine was introduced in 1984, and Lanqing was independently developed in 2005. This is an upgraded version. In 2000, Weichai made a very classic three-point reform and divided the company into three parts of assets. Some of these non-profit businesses, logistics services, and parts and components are non-profits. Weichai has taken the form of a diversion of funds, borrowed from State Council Circular No. 859. The original management team initiated the establishment of the company, and then used the assets as a consideration. the company. The company has formulated a triple principle, the same quality, the same price, the same service priority use of the company's products and services, first digest the company's worst piece of assets. Then divided into two pieces, one is the main asset of the H shares listed, that is, high-speed engine, high-speed engine was in a growth period, taking him as a listing platform. Another part is the medium-speed machine, now owned by Chai Heavy Machinery, as the surviving product of the parent company. Diversified and Internationalized Equity Design for a Steady and Rapid Development of the Airline Company Dai Lixin stated that the stable and rapid development of Weichai Power is inseparable from its initial equity design. When setting up Weichai Power, we paid great attention to the rationality of the equity structure, and in particular, we must avoid several phenomena. First, there was one dominance, the second was inbreeding, and the third was the high degree of cultural similarity. Therefore, when designing the equity structure, Weichai introduced strategic investors at home and abroad. At that time, there were Austrian investors and Hong Kong investors. And designed a multicultural concept, both the state-owned components, but also the private sector, there are foreign investment components, there is the concept of venture capital, but also the concept of industry. The final shareholding structure not only maintains the relative holding status of state-owned shares, but also realizes the diversification and internationalization of the company's equity structure. It has built a rationally structured and solidly-based operating platform for the company's business development. The design of the scientific equity structure provides a good guarantee and support for the future development of the company. Now the company has two stocks, one in Hong Kong and one in Shenzhen. The company has established three meetings in strict accordance with the regulatory rules of the two places. The agenda has established various professional committees and has always maintained timely and effective operation. Seize industrial development opportunities, rely on products and services to expand market share According to Dai Lixin, Weichai Power's business is mainly composed of three major sections: First, the entire vehicle segment, second, the powertrain segment, and auto parts. The entire vehicle is mainly concentrated in the Shaanxi region, the powertrain Weifang area plus the Shaanxi region, the power components of these two regions. The parts and components sector is mainly concentrated in the Zhuzhou area, and there are also production bases in Yangzhou, Chongqing and Wuhan. Overall, more than 80% of Weichai Power's sales revenue comes from the heavy truck market. The rest comes mainly from the construction machinery market. In the past decade, China's economy has developed rapidly, and the domestic logistics and transportation industry has also developed rapidly. Moreover, the links between urban and rural areas have become increasingly close, which has led to the development of the logistics industry with heavy trucks as the main means of transport. At the same time, among the three carriages driving the economy, investment has dominated during this decade. The continued rapid growth of investment has contributed to the rapid growth of the heavy truck and construction machinery industries. While sharing the development of the industry, Weichai Power has won market share with high quality product quality and excellent after-sales service. From the original single-supply company, Sinotruk, to today’s market share of 40% in heavy-duty engine market, 80% market share in the 5-ton loader market, 30% market share in the large passenger car market, and established with customers. Long-term and stable strategic cooperation relationship. Capitalizing on the capital market to create an ambitious corporate strategy layout On the basis of ensuring the growth of the main business, Weichai Power actively carried out capital operations and used capital market resources to boost the development and strategic layout of the company. In 2004, Weichai Power was listed in Hong Kong and became the first company listed in the Chinese internal combustion engine industry in Hong Kong. In 2007, Weichai Power successfully returned to A-shares and listed in Shenzhen; Power purchase Baiduan company, will be this century-old companies into their arms. Through excellent capital operation, Weichai Power has developed from its original single-engine business to a diversified, multi-market equipment manufacturing industry group with heavy trucks, engines, transmissions, axles, and auto parts. Technological R&D Achievements Leading Position of Enterprise Dai Lixin introduced that Weichai Power can quickly become the leading company in the powertrain. It is inseparable from the company's continuous emphasis on technology research and development. The global R&D center established by Weichai mainly includes three parts: a technology center, a new product center, and a new product experiment center. With the completion of investment in R&D centers, the performance and technology of the entire product will be greatly enhanced. The most important is to form a forward-looking and frontier technology reserve and development, which will greatly promote the future development. The layout of Weichai's power technology research and development is seven places in the three countries, and seven large R&D centers, among which are engines, transmissions, and axles. The focus of R&D centers is also different. For example, the Hangzhou R&D center focuses on the measurement and compilation of data. Shanghai is mainly a side renewed energy source, Yangzhou is focused on some small and medium-sized engines, and Europe and the United States focus on foreign research. In addition, the company attaches great importance to the development and use of alternative energy technologies. The output of Weichai Power's alternative energy engines is relatively high, especially as production has gradually increased in recent years. The most obvious growth point is that the supporting growth of heavy-duty gas engines is relatively fast. In addition, Weichai Power established the New Energy Research Institute, the Electronic Control Research Institute and the Noise Research Institute. These institutes employ some teams to operate and have achieved many phased results. Weichai will develop into a full range of powertrains Talking about the future development direction of Weichai Power, Dai Lixin stated that the vision of the company is mainly to create an internationalized enterprise group that is driven by the whole machine and has always become the core technology, and develops a full range of powertrain technologies to become a unique feature. The important pole of the global equipment manufacturing industry. The full range of concepts covers high-speed lightweight, high-speed medium-duty, high-speed and heavy-duty, and the full range of implementation paths are mainly through joint ventures, mergers and acquisitions, technology introduction, and self-development. In the entire field, we are continuously supporting and continuously expanding our market share. We also develop other special vehicles such as trucks, buses, dumpers, tractors, excavators, forklifts, etc., and have reached the top of the world in terms of comprehensive strength. At present, the basic goal is to achieve scale first, and now the company's R & D capabilities currently rank first in the industry. The next step in the work is mainly how to lead the industry's development and challenge the world's first goal. Label Rewinder,Label Rewinder Machine,Barcode Label Rewinder,Roll Label Rewinder Machine Guangdong Shuangma Technology Co., Ltd. , https://www.soonmarkprinter.com