The reporter was informed on July 19, 2011 that the latest data show that SAIC Fiat Hongyan Powertrain Co., Ltd. (hereinafter referred to as Shanghai Philippine Red ) achieved rapid growth in production and sales in the first half of 2011, and the engine production and sales exceeded the 10,000 mark, compared with 2010. The year-on-year increase of 300% set a record high for Philippine Red. This shows that the Philippine red products have been put on the market in large quantities and have been widely recognized by users . The Philippine Red has once again reached a new level of business and gradually entered the mainstream market in China. First half of production and sales increased by 300% In the first half of 2011, affected by factors such as the Japanese nuclear crisis and the weakening of the domestic market after the blowout in 2010, many manufacturers in the domestic power industry experienced fluctuations, while Shang Feihong’s active implementation of the climbing plan was basically unaffected. The good momentum of unilateral rise. In the first half of 2011 alone, the sales volume of Shanghai Philippine Red was over 10,000 units, an increase of 300% compared to the same period in 2010. For Shang Fei Hong, the significance behind this success is not only a quantitative breakthrough, but also the most powerful proof of the company's scientific and technological strength and outstanding power products. The breakthrough in sales of Shanghai Philippine Red in the first half of the year was mainly due to analysis of market segments, accurate positioning of its own products and product optimization. Its lightweight design, superior performance, stand out in the same products, has been recognized by industry experts, users and the media. SAIC Iveco Hongyan Jie Lion's volume boosted sales of the Phillips Red Cursor9. As a standard engine of Jieshi, Cursor9 has actively cooperated with its lightweight requirements after its localization. Components adopt a compact structure design that is 10% smaller than similar products, making its performance more optimized and better satisfying the needs of domestic customers. High-end markets that have strict requirements on emissions, such as Europe and the United States, are also major targets for Shanghai Philippine Red. With its advanced products, Cursor9 has been exported to North America in large quantities. Through the feedback from previous customers, its export orders are also increasing month by month. This is also the best interpretation of the quality of the Red Philippine products. Leading science and technology cast energy-saving environmental protection "core" During the “Twelfth Five-Year Plan†period, Shanghai Philippine Red actively responded to the national call for low-carbon, environmental protection, energy conservation, and innovation, introduced the strategic goals and strategies of the market under the new situation, realized its own commitment to society, and made the most advanced contribution to the Chinese market. Technology, in line with Euro 3, Euro 4 and Euro 5 emissions, environmental protection, heavy, medium and light full range of engines. In 2011, SFH's Cursor9 and F1C have begun mass market launches. For Shangfei Hong, the promotion of green and environmental protection in the manufacturing industry depends not only on the realization of the energy saving and environmental protection of the product technology itself, but also extends this concept to the development, manufacturing, and application of the product. The “WCM (World Class Advanced Manufacturing)†production concept actively promoted by Shang Fei Hong not only needs to produce high-quality products, but also reduces the waste of resources in the manufacturing process and achieves real energy-saving and emission reduction. As the main engine of the Philippine Red to enter the mainstream market, the Cursor 9 engine has achieved the perfect combination of several patent technologies of Fiat Power Technology. Established in Europe 5 design platform, using innovative design concepts and new materials, including: the third generation of heavy-duty electronically controlled high pressure common rail injection system, overhead camshaft 4-valve, engine braking and other advanced technologies; use of new materials, Reduce weight, improve sealing. The use of its new technology can effectively reduce emissions, reduce fuel consumption, and effectively reduce engine noise. Adjusting Measures to Local Conditions and Strategic Development In 2011, factors such as inflation, price, exchange rate, and labor cost increase have brought undeniable influence to the domestic manufacturing industry, and heavy truck sales are expected to decline year-on-year. Under such a macro-environment, Shanghai Philippine quickly adjusted its short-term strategy. While focusing on quality and service enhancement, it strived to develop new customers and lay a solid foundation for integration into the mainstream market. Since its inception, Shang Feihong has been playing steadily and is committed to manufacturing high-performance, environmentally friendly, energy-saving and world-class advanced diesel engines for the Chinese market. In order to adapt to the domestic customers' usage habits and construction characteristics and eliminate the worries of the users, Shanghai Philippine red series engines have undergone a large number of localization tests and upgrades after entering the country. At present, the localization rate of Shang Fei Hong's products has reached more than 90%, which greatly reduces the cost of spare parts and the cost of users. At the same time, Shangfei Red will build 300 service and accessories outlets in 2011 to meet customer demand for after-sales service and spare parts supply. The Philippine Red's dedication to quality and service has resulted in its superior dynamic performance, ultra-low noise, and low fuel consumption. It is in line with the development trend of the modern automobile and the constantly upgraded market demand, and the domestic and foreign markets have been constantly rising. In addition to Shang Yihong, Sunwin, and Nanwei Ke, and other industry users, SFH's power products have also been successfully matched to other domestic famous brands. Quality First Strikes the Main Market All of Philippine Red’s market performance shows its determination to become a mainstream company in the domestic engine industry. "What we want to do is a mainstream product, not just a high-end product." This is the concept that Shangfei Red senior repeatedly emphasized. With the use of Fiat, the world's leading engine manufacturing plant, Shanghai Philippine Red, with its leading technology and management model, coupled with its in-depth understanding of the global market and strong investment in the continuous development of research and development, it can fully meet the individual needs of customers. . Shangfei Hong will also always remember its commitment to the Chinese market, strengthen its goals, strictly abide by national laws and regulations, and provide performance for the Chinese market with innovation, world-advanced technology and management experience, a rigorous manufacturing system, and a global service concept. Excellent, energy-saving and environmentally friendly green power products drive the development of the industry and help China's auto industry rise in an all-round way. From selling hundreds of units a year to over 10,000 units, Shanghai Philippine Red is gradually entering the mainstream market after a few years, and has become a major force in the Chinese engine market. Sewing Machining Parts,Sewing Machinery Parts,Sewing Machine Parts Casting Main Products Co.,Ltd , http://www.nsdiecasting.com