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4 Sustainable Packaging Trends for 2023
As a long-standing member of the packaging community, we are always looking for ways to better serve our customers through high-quality, flexible, and cost-effective solutions. We don't just aim to understand our partners' business goals—we also focus on the needs and preferences of their end-users, which helps us deliver more value to the entire industry.
The concept of sustainable packaging began during the environmental movement in the 1970s. We celebrated our first Earth Day in 1970 and became aware of our own ecological issues like pollution and littering, which helped spark a broader global movement toward sustainability.
Today, brands face increasing pressure to adopt more sustainable packaging strategies. According to PMMI news, 68% of brands have publicly committed to maintaining sustainability efforts, while 36% have pledged to use sustainable packaging. Consumers are clearly showing support for eco-friendly options, and this trend is shaping the future of product design and marketing.
Here are some key 2023 trends that can help you grow your audience by embracing sustainable practices:
**Why Does Sustainable Packaging Matter?**
Consumers make purchasing decisions based on their values. Eco-friendly brands resonate with them, and they often share these ideals on social media. Sustainable packaging aligns with the lifestyles of many consumers. A global survey by PMMI found that 50% prefer 100% recycled packaging, and 40% want biodegradable alternatives.
These findings highlight why brands should integrate sustainable packaging into their strategies. Staying updated with current trends can guide your brand toward more responsible and effective choices.
**Compostable or Biodegradable Containers**
Used widely in the food and beverage industry, compostable or biodegradable containers offer benefits such as reusability and a lower carbon footprint. They are safe to use and can even be turned into natural fertilizer for gardening. Materials like paper, cardboard, glass, and plant-based packaging are commonly used.
**Edible Packaging**
A major innovation in the food and beverage sector, edible packaging is made from plant-based materials and is fully biodegradable. It reduces plastic use, decreases waste, and is better for the environment. Examples include water balls (Oohoo), edible beer cups, and potato-based wrappers—each offering unique advantages.
**Minimalist Packaging**
Minimalist packaging focuses on using only what's necessary to protect and present the product. This includes sustainable materials, simple logos, and plenty of white space. It not only reduces material use but also enhances the visual appeal of the product.
**Textured Packaging**
Consumers appreciate packaging that feels good in their hands. Textured designs add a tactile experience, making products feel more premium and relatable. This trend is expected to grow significantly over the next few years.
**Conclusion**
Packaging sustainability plays a vital role in product development. Reducing the use of plastics can greatly reduce the carbon footprint. The market for sustainable CPG packaging is growing rapidly. In 2017, it was valued at $233.82 billion, and it’s expected to reach $341.72 billion by 2023. Implementing sustainable packaging can build customer loyalty and set a positive example for others in the industry.
**Specialists in Liquid Filling Systems**
For over 70 years, FILAMATIC has provided a wide range of liquid filling solutions across various industries. We specialize in creating flexible, customized systems for every stage of your business growth. Whether you need a single machine, a complete fill-cap-label system, or a fully automated Monobloc solution, we are here to meet your needs.
Go further and do more with FILAMATIC. For more information about our liquid filling systems, call 866.258.1914 or email us at >> REQUEST A FREE QUOTE.
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